Project Overview and Key Takeaways
Interpretive teams from natural, cultural, and historical sites have been invited to participate in a collaborative case study exploring how interpretation can foster Awe, Belonging, and Contemplation through inclusive storytelling and community partnership.
Led by renowned University of California-Berkeley researchers Dr. Yuria Celidwen and Dr. Dacher Keltner, this project will guide selected sites in developing and testing new interpretive programming that meaningfully engages with priority communities and expands how visitors experience connection, emotion, and understanding.
By the end of the project, each team will have developed three interpretive initiatives involving the principles of Awe, Belonging, and Contemplation (ABC), highlighting the uniqueness of each site, target audience, and project. These initiatives will illustrate how ABC practices improve interpretation, support partnerships in diverse communities, and generate benefits for visitors’ continued engagement, learning, and well-being.
What Participation Includes
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Collaborative Development: Each participating site will design and implement an interpretive experience informed by ABC principles
- On-Site Visits: Dr. Celidwen and Dr. Keltner will conduct one in-person visit at each site for hands-on workshops, feedback, and project refinement
- Shared Learning: Sites will meet periodically (virtually) throughout the year to share progress, challenges, and successes
- Conference Presentation: Final findings and insights will be presented collectively at the 2026 NAI National Conference in Oakland, California (November 17–21, 2026)